Blogging vs Traditional journals
Various tutorials in KCB201 have brought up the topic of discussion surrounding how many people in our class actually use blogs. I find this a very interesting topic and would like to share some of my views about blogging. Before enrolling in this unit I would have considered myself up-to-date with the lastest technologies, however in saying this I was totally unaware of the number of weblogs posted on the Internet, the wide variety of topics discussed and the process of setting one up. I believe blogs are a great communication medium for individuals that are passionate about particular subjects and would like to socialise or communicate with like-minded individuals (or individuals with differing views by voicing their opinions.
I am a marketing student and I have realised that blogs also have a profound effect upon the marketng practices of companies. For example in the case of Coke blogs have stimulated anti-coke campaigns and negative posts in relation to the companies business dealings. Due to the networking capacity of the Internat, companies need to be proactive in dealing with these issues and monitoring activity. If I was to write a journal about what I don't like about coke on paper unless I was persistent in distributing my ideas to other individuals there is little chance that my opinions would reach the wider commmunity let alone be viewed on a global scale. I therefore believe there is a great difference in the nature of diary blogging and using a personal journal for this reason.
Weblogs are a great way to express strong opinions without forcing them upon society or other individuals. This is because the content and information are easily accessible and in the same breath it is just as easy to disregard what is said and continue surfing the net. It also gives other the opportunity to comment and reflect or add to your opinions. For me personally the medium will be beneficial when working within the public relations and marketing industry as weblogs as stated above can provide public perceptions upon specific issues that may be related to a companies image and reputation.
I guess then the major difference between a traditional paper based journal and a weblog is the aspect of control. Ultimately with a normal journal you have control over who reads your ideas and opinions but the online weblog is accessible to anyone hooked up to the net. A traditional journal to me is something I can write my private thoughts in or commenting on events that have happened in my life. This type of context would not be something I would use for a weblog so therefore genre could be the major difference of the two.
Axel Bruns and Jonne Jacobs (2006) discuss that there are many genres when looking at blogging. These include diary, corporate, community and research blogging. I would participate in each genre of blogging other than diary bloggin as I mentioned before. I also believe blogs are set up to allow others to comment and respond to entries but traditional journals did not allow for this type of interaction in the process of communication.
When thinking about blogging as a communication tool I do not think it will be a replacement for the traditional journal, email or personal websites but it will become just abother platform to communicate upon. What do you think?????
I am a marketing student and I have realised that blogs also have a profound effect upon the marketng practices of companies. For example in the case of Coke blogs have stimulated anti-coke campaigns and negative posts in relation to the companies business dealings. Due to the networking capacity of the Internat, companies need to be proactive in dealing with these issues and monitoring activity. If I was to write a journal about what I don't like about coke on paper unless I was persistent in distributing my ideas to other individuals there is little chance that my opinions would reach the wider commmunity let alone be viewed on a global scale. I therefore believe there is a great difference in the nature of diary blogging and using a personal journal for this reason.
Weblogs are a great way to express strong opinions without forcing them upon society or other individuals. This is because the content and information are easily accessible and in the same breath it is just as easy to disregard what is said and continue surfing the net. It also gives other the opportunity to comment and reflect or add to your opinions. For me personally the medium will be beneficial when working within the public relations and marketing industry as weblogs as stated above can provide public perceptions upon specific issues that may be related to a companies image and reputation.
I guess then the major difference between a traditional paper based journal and a weblog is the aspect of control. Ultimately with a normal journal you have control over who reads your ideas and opinions but the online weblog is accessible to anyone hooked up to the net. A traditional journal to me is something I can write my private thoughts in or commenting on events that have happened in my life. This type of context would not be something I would use for a weblog so therefore genre could be the major difference of the two.
Axel Bruns and Jonne Jacobs (2006) discuss that there are many genres when looking at blogging. These include diary, corporate, community and research blogging. I would participate in each genre of blogging other than diary bloggin as I mentioned before. I also believe blogs are set up to allow others to comment and respond to entries but traditional journals did not allow for this type of interaction in the process of communication.
When thinking about blogging as a communication tool I do not think it will be a replacement for the traditional journal, email or personal websites but it will become just abother platform to communicate upon. What do you think?????
posted by Steph21 @ 11:41 PM
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